Some of my favorite quotes about corporate culture include “Culture is strategy” (Jim Collins), “The only way to change a corporate culture is to just change it” (Gordon Bethune), and “No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it” (Jack […]
Denise Lee Yohn quotes
From What Great Brands Do: With great brands, company culture and customer experience are inextricably linked. other quotes: your brand can ’t just be a promise; it must be a promise delivered a brand is what you do when you can’t see any daylight between… […]
04.19.14
A Brand Is a Promise Delivered
From What Great Brands Do: Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… […]
04.03.14
A Brand Is What You Do
From What Great Brands Do: Simply put, your brand is what your company does and how you do it. Your brand is not what you say you are — it’s what you do. […]
03.19.14
Great Brand Quotes
Here are the first in a new series of posters intended to inspire fresh thinking about brands and brand-building. Each poster features a quote from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. I’ll release these regularly here and on #WGBD, the virtual collage of […]