By now, it should be obvious how important it is to clearly differentiate your brand. But I still get questions about how to identify key brand differentiators — or how to prioritize them, clarify them, or use them in brand strategy development. So I’ve produced an excerpt from a recent webinar I gave in which […]
denise lee yohn
Now that I’ve been speaking as a paid professional for several years, a lot of people ask me how to become a speaker. By no means am I an expert on this topic and there are plenty of people and organizations that provide services and content specifically to help aspiring speakers (see partial list below.) […]
Unless you’ve been living in a cave for the past few years, you haven’t missed how dramatically the retail industry and shopping has changed. But with so much change, it’s sometimes hard to tell the forest for the trees. Thankfully the folks at RetailNext have identified five retail trends that you can’t afford to miss. […]
01.31.17
Marketing How To
If you’re new to marketing or if you work at a start-up or small business that doesn’t not have the extensive experience and resources that other marketing professionals may have, you need some Marketing How To information and instruction. So I recently ran a #MarketingMondays series LinkedIn.com. Each week I provided a post and infographic […]
As a competitive Asian Type-A perfectionist, admitting I’m wrong can be painful. But discovering I was wrong about some developments in the business world has actually led me to learn some valuable lessons. I thought you might benefit from my new insights, so here are six calls I got wrong starting with McDonald’s All-Day Breakfast: […]
10.25.16
Brand Experience Brief: b8ta
Take a look inside b8ta, a new store for discovering new tech products. Learn how b8ta closes the gap between maker and buyer with a hands-on helpful retail customer experience that is much needed into today’s high tech, omnichannel world. other Brand Experience Briefs: Target Open House connected home store Apple Union Square Best Buy […]
10.11.16
Notes & Quotes from Dreamforce 16
Last week, I attended Dreamforce 16, the annual conference by Salesforce. I had been told it was one of the most inspirational conferences ever, so despite not being a Salesforce customer, not being in a sales or customer management role, and not really being into software/technology/data, I really wanted to check it out. Thanks to the folks at […]
What do you get when you combine a museum, community center, and store all focused on promoting running? You get the Boston Marathon Adidas Runbase. This Brand Experience Brief takes you inside this one of a kind venue. other Brand Experience Briefs you might enjoy: Nike vs. New Balance Sport Chalet Liberty Public Market, a […]
Liberty Public Market is one of the newest entries in a growing food retailing trend — the rise of public markets and food halls. This video explains why these venues are so popular and gives you a brief tour of Liberty Public Market in San Diego. DLYohn Brand Experience: Brief Liberty Public Market from Denise Lee […]
Last week over 3,000 people gathered to discuss the current, the future, the potential, the challenges, the opportunities, the successes, the failures, the tools, the strategies, the methods, the people, the power, and the beauty of social media and social media marketing. Here are the Social Media Marketing World 2016 top 20 takeaways from Guy Kawasaki, Gary Vaynerchuk, […]