brand-as-business bit: In response to my post last week about how Mitt Romney needs to adopt a challenger brand strategy, David Morey, author of The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top, shared with me his piece, What’s an Underdog? In it he makes the point that being an […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.