Dain Dunston Archives - Denise Lee Yohn

01.31.14

What Makes Super Bowl Ads Super (and More Good Stuff to Chew On)

The popular Bloomberg Radio show, The Hays Advantage, with co-hosts Kathleen Hays and Vonnie Quinn, interviewed me today to dish on the upcoming Super Bowl ads. Listen to my take on the ads from Danone, GoDaddy, VW, and more here. The interview was only one of the great pieces of content posted this week that […]

05.22.13

What Went Wrong with Tata Motors Nano

“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. […]