brand-as-business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their […]
CRM
03.28.12
Radical Differentiation at Lululemon
Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.” Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands. […]
12.21.10
best bits of 2010
Whew! What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand-as-business bites™ blog posts, 17 videos, 11 published articles, 11 brand-as-business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random thoughts – not to […]