Is content marketing is dead? This question was on many people’s minds at the Social Media Marketing World 2016 conference (#SMMW16) a few weeks ago. Although the vast majority of speakers at the event made it clear that we’re nowhere near the death of content marketing, concern is understandable. More content is being produced now […]
The topic at iMedia’s Brand Summit, Brands as Content Creators, was a provocative one. Pundits including David Shing, Digital Prophet at AOL, and Berkeley prof Bill Pearce, and practitioners from Intel, Kraft, Target & more took the stage to talk about the challenges and opportunities of creating, curating, organizing for, managging, distributing, and measuring the effectiveness of […]