Over 15 years have passed since Harvard Business School professor and innovation expert Clay Christensen introduced the “jobs to be done” theory of innovation but his insights remain timely, relevant, and instructive. By seeking to understand what customers are trying to do in a given circumstance — what they hope to accomplish — companies can […]
If three makes a trend, then lately I’ve noted a new trend in strategic thinking. It involves the discipline to ask different questions to get different results — and not just different results — better, clearer, more sustainable results. I came across the idea to ask different questions to get different results from three different […]
Looking for great CX quotes? Quotes on storytelling? Quotes on competition? Quotes on grit? The Qualtrics Insight Summit 2017 was full of soundbites from thought-leaders and celebrities including Clay Christensen, Angela Duckworth, Joe Pine, Omar Johnson (former CEO of BEATS by Dr. Dre), and Qualtrics’s very own CEO Ryan Smith. Check out these great CX […]