brand-as-business bit: A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit. My session, “Key Triggers,” was designed to discuss the challenges of consumer adoption and monetization facing products like the Nike+ Fuelband and apps like MyFitnessPal as well as electronic health records and medical devices. But as […]
CEA
Earlier this week I had the opportunity to attend the Consumer Electronics Association’s Industry Forum 2012. Leaders in the consumer electronics industry gathered to learn and connect, and speakers including John Gerzema, Alexis Ohanian, and Dean Kamen provided insight and inspiration – here are some choice quotes about business, new opportunities, and digital health… Soundbites from […]