A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back — my […]
Carol Roth
02.23.12
the problem with passion
brand-as-business bit: Carol Roth wrote a ChangeThis manifesto that challenged some of the conventional myths about entrepreneurship. She took on the “follow your passion” movement, which suggests that you should earn a living from your greatest life passion. Roth points out: “Zappos.com is a business where passion followed opportunity but wasn’t the starting point. I […]