Here’s Post #2 in a series on how brands create value. I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective. Today, the topic is Financial brand value creation. […]
Brand Value
06.04.09
brand value creation — customer
Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. […]
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. […]
11.20.08
on marketing and leadership
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis […]
10.14.08
konosuke matsushita r.i.p.
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand, […]
10.07.08
an architect on brand value
Discover magazine has published an interview with William McDonough, the “King of Green Architecture.” In it, McDonough explains […]