Modmarket was named one of the top 5 hot concepts of the year by Nation’s Restaurant News. What distinguishes it from the other fast casual restaurants serving better-for-you food? Check out this brand experience brief. related brand experience briefs: True Food Protein Bar Fresh2Order transcript: This brand experience brief is about a restaurant company with the […]
brand experience
10.28.13
Experience Really Is Design
As a writer, every once awhile I come across a terrific article or story and think, “I should have written that.” Last week Om Malik penned a post that I wish I had written. Entitled, “Square, Airbnb and why experience really is design,” the piece makes a convincing case for how the cosmetic aspects of […]
(Here’s my latest Brand Experience Brief and it’s a fun one — if you’d like to suggest I audit a brand experience at a new or interesting restaurant or retail concept, please email me at mail [at] deniseleeyohn [dot] com.) Have you heard of the main attraction in Austin, Gourdough’s Big. Fat. Donuts.?! Fans line up for the fantastical […]
(Welcome to the newest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas […]
08.30.12
August Brand-As-Business Buffet
Been on vacation? You might have missed some good stuff to feed your brain — here are five of my pieces from this past month, in a virtual buffet of insights for you to choose from: strategy IS execution — A guest post on Bulldog Drummond’s blog about how execution is actually becoming strategy. Superior operational […]
05.10.12
More Than a Concept
brand as business bit: “A strong concept that has the potential to evolve into a brand” is among the five criteria for a successful fast casual restaurant concept, according to Don Fox, CEO of Firehouse Subs. Speaking at an education session at the National Restaurant Show earlier this week, Don shared his insights about growth. […]
(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.) What: Subway Café […]
The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality. As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.” […]
07.23.09
innovative brand engagement
Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? […]
11.17.08
fitness clubs need to shape up
Like so many others, the fitness club industry is suffering these days. The Denver Post recaps some of the difficulties chains like Life Time Fitness and the YMCA are facing. […]