What is Brand Essence? At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for. Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world. It’s a critical element of […]
There was a lot to celebrate at Southwest Airlines’ annual shareholders’ meeting last week. The company was riding high after reporting net income in Q1 2014 doubled to $152 million and passenger revenue per available seat mile, a key performance metric for the airline industry, rose 3.5%. . […]
Today I’d like to do a little experiment. I have an idea for a new brand tool but my thoughts aren’t fully fleshed out. So I thought I’d use this blogpost as a way of reaching out to like-minded folks who might be interested in refining and fleshing out the idea. The following post outlines […]