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Denise Lee Yohn
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brand architecture strategy

google eggs
07.09.13

Google, the Flexible Brand — Part 2

(This is the second installment in this series on Google, the flexible brand.  In yesterday’s post, I discussed how Google challenges branding conventions with its logo.) A well-designed, well-implemented brand architecture has provided a solid foundation for many companies.  Google is no exception – well, except that its brand architecture strategy seems quite unconventional. […]

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