value shifting

What do Ford and Delta Airlines have in common? More specifically, what does the following ad for Ford’s new Edge and an announcement by a Delta SVP about improvements at the airlines’ LaGuardia terminal have in common? They’re examples of what could be called “value shifting.”  Value shifting happens when the thing(s) which used to […]


same old highway

Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic:  “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.”  Do you agree with me and Robert? […]