brand-as-business bit: The news that emerged a few weeks ago about Apple getting approval from the U.S. Patent & Trademark Office for aspects of its store design got me thinking. On the one hand the application seemed somewhat excessive — that a single brand could lay claim to a glass storefront and oblong tables with stools […]
Brands to Watch in 2013
If we all don’t die falling off the fiscal cliff, 2013 will prove to be an interesting year for brands and businesses. The following are five (well, actually six) brands I’ll be keeping my eye on next year. Importantly, these are not necessarily brands that I think will fare well (predicting the future is not […]
What’s Your Addiction?
brand-as-business bit: A couple of sound bites connected for me recently. In a recent Bloomberg BusinessWeek piece entitled, “Has CNN’s All-News Strategy Become Old News?,” Alex Sherman writes about the cable networks’ reliance on “the story” to drive its audiences, unlike other networks that balance breaking news with opinions and personalities. Phil Grffin, president of […]
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. […]