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A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future.  Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing.  After all there’s a reason why philosopher and […]

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Last week’s Ad Age featured a column by brand luminary Al Ries that I just can’t let go without comment.  Ries’s main thesis is that brands must remain narrowly focused […]