04.16.09
segmentation: what’s it for?
There’s a healthy debate going on over at AdAge.com this week — a POV by Michael Fassnacht, Chief Customer Intelligence Officer at DRAFTFCB entitled “The Death of Consumer Segmentation?” […]
Advertising Age
01.12.09
brand-building: yohn on ries
Last week’s Ad Age featured a column by brand luminary Al Ries that I just can’t let go without comment. Ries’s main thesis is that brands must remain narrowly focused […]
12.29.08
trends we watched in 2008
Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — […]
11.20.08
on marketing and leadership
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis […]