How to Avoid a Pointless Purpose

In a recent McKinsey survey, 82% of U.S. workers said that it’s important for companies to have a purpose, but only 42% reported that their company’s stated purpose had real impact.

How can you avoid being an organization with a pointless purpose?

• Use a single overarching purpose
• Ensure stakeholders buy into it
• Implement strategies for operationalizing it

Learn more about these three requirements for developing and using your purpose statement in my latest Forbes article, Your Purpose Is At Risk of Being Pointless.

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