Get Started

Please provide your information to start achieving brand leadership today with the tools & materials I referenced, including:

  • Free chapter from FUSION
  • Free chapter from What Great Brands Do
  • Free chapter from Extraordinary Experiences
  • Brand-As-Business Assessment
  • Brand Touchpoint Wheel Template and Worksheet
  • Customer Experience Architecture Framework and Worksheet
  • Employee Experience Architecture Framework and Worksheet
  • Minimum Viable Brand article in HBR
  • …and more

By requesting these materials, you will be added to the exclusive list of CEOs, entrepreneurs, and business leaders who receive periodic email briefings from me.  You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom of the emails.  If you have any questions or feedback, please send an email to me at — I’ll respond to you personally.

Be Inspired

I would love to explore a speaking engagement with you.  Here’s my Speaker’s Kit and Intro Video — and more information can be found here.  To inquire about my fees and availability, please send an email to me at