– the book: Scaling Up: How a Few Companies Make It…and Why the Rest Don’t takes all the wisdom and principles of the business classic Mastering the Rockefeller Habits and translates them into practical tools and approaches for scaling up a business […]
Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. Brand Book Bites from […]
What happens when the company behind Chipotle Mexican Grill decides to go Asian? Shophouse Kitchen! Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the […]
In case you missed it, here’s some of my best content from the last few weeks: Know When To Kill Your Brand — my latest HBR article on the role of purpose in keeping or killing your brand 7-Eleven Serves Solutions Alongside Slurpees — my new Forbes column on how 7-11 is evolving […]
Ah, summer! Great time to catch up on some reading and learn how to build a brand, do better marketing, run a business, improve yourself, lead effectively, and think differently. Here are nearly 30 recommended business books that I’ve written up and talked with the authors about in my Brand Book Bites. All of the books […]
I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?” In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.” But the unique challenges they think face are, more […]
The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business. Howard Schultz explained Race Together, saying its objective was “to stimulate conversation, empathy and compassion toward one another, and then to broaden that dialogue beyond just our Starbucks family to the greater […]
Only 6% of surveyed companies are doing what great brands do. This and other results were gleaned from participation in the brand assessment that I recently invited my blog readers and newsletter community to take. […]
“What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim Collins, Marshall Goldsmith, and Gary Hamel were asked this question and their responses were published in Inc. magazine. The compiled list of questions was fascinating and far-ranging – from the esoteric (“What is our question?” […]
From What Great Brands Do: Unless and until your culture is expressed clearly through your customer experience, you have nothing worth communicating. In light of recent high-profile brand logo changes — Southwest Airlines, Hershey, and WWE — it seems a good reminder that great brands build their brands by cultivating a strong brand-led culture inside their organizations — […]