Accelerated agility, enriched engagement, and definitive differentiation — these are the top priorities brand builders need to achieve brand leadership today. The roles that brands play and the expectations people have of them today requires new brand-building mindsets and skillsets. My new post in my LinkedIn Brand+Culture Series explains the what, why, and how of […]
How did Airbnb manage to recover so quickly from the Covid-19 pandemic? CEO Brian Chesky and the leaders at Airbnb focused on a few key priorities: the core business — they streamlined ancillary offerings and shored up their home rentals business customer emotions — they assessed what customers were feeling and went to great lengths […]
One thing I’ve learned from working with business leaders through three recessions and against fierce competition in fast-paced industries such as retail and digital technology is that it’s not enough to simply adapt to change. Adapting to change means you merely react to it, like playing Whac-A-Mole. One change pops up, and as soon as […]
In a recent McKinsey survey, 82% of U.S. workers said that it’s important for companies to have a purpose, but only 42% reported that their company’s stated purpose had real impact. How can you avoid being an organization with a pointless purpose? Use a single overarching purpose Ensure stakeholders buy into it Implement strategies for […]
In difficult times like the COVID-19 pandemic and protests over racial injustice, you might be tempted to hunker down, keep a low profile, and avoid taking on risk. But now is not the time to pull back; you have the opportunity to push forward. In fact, crisis tend to separate those leaders who are able […]
Amazon and CEO Jeff Bezos face a crucible moment with employees. Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what the company does next may determine its future. Amazon has an opportunity to become the standard bearer in employee engagement. All the resourcefulness and passion – as […]
As COVID-19 shelter-in-place orders are relaxed and businesses start reopen, take action now to ensure your workforce is ready to re-engage. Now is the time to hit the reset button with employees. Reset: employee experience (EX) — Just as your customer experience (CX) has been disrupted by the coronavirus, you probably need to re-think many […]
Emotion has always been critical component for brands to connect with customers and business leaders to connect with employees. But today, when the coronavirus has unleashed anxiety and decreased physical interaction, an emotional connection is more important than ever. If you are able to make an emotional connection virtually, you will stand out, win people’s […]
Are you cancelling your conference? Postponing an event? Re-thinking your approach to in-person learning and development programs? I would like to help you navigate the disruption and uncertainty caused by the coronavirus and the restrictions that have ensued. I understand that just because you aren’t gathering people together doesn’t mean that your need to equip […]
Treating your employees like family sounds nice, but makes no sense. In fact, trying to run your organization as a family – or even merely saying that you do — will hold you back, and may even backfire. Your company is not like a family because: You have to let people go. You must set and […]