Shakespeare may have once asked, “What’s in a name?” and generally I subscribe to the notion that selecting the right brand name isn’t as important as developing the right associations for it. But sometimes names really matter — and they definitely do in the case of professional associations if they want to close the association […]
– the book: 21 Days to a Big Idea!: Creating Breakthrough Business Concepts, a step-by-step guide to creating breakthrough business ideas […]
Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book: Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain: Rohit Bhargava, […]
Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting. SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them. For product companies SamplingLab offers a […]
I’ve already written in a Forbes column about how I was underwhelmed by some of the more traditional products showcased at the 2015 International Consumer Electronics Show (wafer thin TVs, curved TVs, augmented reality glasses, etc.) So I thought I would share three of the things that did get me excited. #1 — Panasonic Beauty what it […]
the book: Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains: Jeremiah Gardner and Brant Cooper help startups get started. This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur. They share […]
A Google search on the term “the uber of” returns 65,000 results, including The Uber of Gentleman Companions (an article about a new startup that promises “what women really want”) and We’re the Uber of Organ Transplants (a website posing as a non-profit in the organ donation space). In fact, Entrepreneur recently ran a piece on the proliferation […]
Pivoting can be a start-up’s smartest move or the last nail in its coffin. For every Twitter (which started as a podcast subscription network before its founders realized that iTunes would quickly overtake them, so they turned their attention to microblogging), there’s a Color (a photo-sharing cellphone application whose founders tried unsuccessfully to pivot into […]
The future of business is personal. We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that adapt to your needs and preferences) will prevail. […]
Downtown Project, the movement to revitalize downtown Las Vegas originally funded by Tony Hsieh the CEO of Zappos, has been in the news a lot lately. On the downside, many articles (including this one) Monday-morning-quarterbacked the collection of businesses and organizations when it laid off 30 staffers. But in the plus column, it was praised […]