01.13.14
Brand Book Bites from Power Branding
– the book: Power Branding: Leveraging the Success of the World’s Best Brands – the brain: Steve McKee, president of integrated marketing firm McKee Wallwork & Company and a popular marketing columnist for Businessweek.com. Steve’s first book When Growth Stalls, was a terrific manual on how businesses get stuck and how they can get unstuck. Now he’s written […]