When the folks at Knowledge@Wharton, the publishing arm of University of Pennsylvania’s Wharton School of Business, asked me to contribute an opinion piece, I was thrilled. The editor provided only two general guidelines for the piece: 1. it should be tied to a brand in the news; and 2. it should convey an opinion (not just […]
Yahoo vs. Google
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.