Word of mouth marketing (WOM) may be the most effective marketing out there today, given the wide availability and accessibility of people’s opinions coupled with the continuing public distrust of company sales pitches. But WOM doesn’t just happen – nor does conventional marketing wisdom apply. WOM marketing is unlike any other kind of marketing out […]
word of mouth marketing
– the book: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing – a terrific primer on word of mouth marketing […]