“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.” That was one of the points from my address at a Women in Technology International luncheon last week.  The topic of my talk was “Crossing the Digital Health & Fitness Chasm.” I outlined practices that enable technology […]

Leading thinkers and practitioners gathered last month at Columbia Business School’s Center for Global Brand Leadership BRITE ’11 conference. It was billed as a forum “to discuss emerging trends in marketing, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.” I found the perspectives on […]