My Black Friday was a bust!  A big let-down from all the hoopla about doorbusters and flash sales — a complete disappointment.  But more than a personal sob story, I think my experience holds some important lessons for retailers and e-tailers. […]

The question of brand loyalty sits right in the middle of the tug of war between retailers and manufacturers.    Are customers loyal to a retailer because of the brands it carries or because of the retail store itself?  Said another way – will a customer patronize any retailer that carries the brands she’s looking for, […]