Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
  • Home
  • Speaking
    • Overview
    • Topics
    • Experience
    • Videos
  • Consulting
    • Overview
    • Approach
    • Services
    • Clients & Results
  • Books
    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
  • Blog
  • About
  • Press
  • Resources
    • To Read
    • To Watch
    • To Engage
    • Highlights
  • Contact

TEDxSanDiego brand essence

TEDxSD Brand Essence spread
05.05.14

If Your Employees Don’t Understand Your Brand, How Will Your Customers?

The other day I was meeting with the executive team of a growing retail chain, a prospective client.  The conversation turned to the brand tagline and as the Chief Executive Officer began to explain how the tagline came to be, it became clear that no on around the table had ever heard the explanation before. […]

Share
Tweet
Share
+1

Return to Blog Home

Categories

  • Organizational Culture
  • FUSION
  • Administrative
  • Advertising & Brand Communication
  • Best Bites

Best Bites

  • Brands to Watch in 2019
  • FUSION Is Here
  • 2018 Will Be the Year of Employee Experience
  • 9 Different Types of Brands
  • A New Scale-Up Your Brand Workbook to Solve the Problems of Scaling Companies

Newsletter

Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership.

Connect


Contact Denise at (917) 446-9325

Twitter

  • great brands know that people make purchase decisions based on how products make them feel. #brandstrategy #custexp about 1 hour ago ReplyRetweetFavorite
  • what you need to know about core values and how to develop them: https://t.co/BcqjTWeNu6 #CoreValues #FUSION https://t.co/4FWoS5lmjG about 2 hours ago ReplyRetweetFavorite
  • if you treat your employees well, they’re more likely to create great customer experiences |… https://t.co/5fTbEwKE07 about 3 hours ago ReplyRetweetFavorite
  • Home
  • Speaking
    • Overview
    • Topics
    • Experience
    • Videos
  • Consulting
    • Overview
    • Approach
    • Services
    • Clients & Results
  • Books
    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
  • Blog
  • About
  • Press
  • Resources
    • To Read
    • To Watch
    • To Engage
    • Highlights
  • Contact
  • Site Map
  • Privacy Policy

© Copyright 2019 Denise Lee Yohn.

Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below.  You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.

  • I will never sell or share your information with anyone.

Get started building a great brand today.

  • I will never sell or share your information with anyone.