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Denise Lee Yohn
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Contact Denise at (917) 446-9325
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Super Bowl ad strategy

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01.29.19

What Gillette Got Wrong That Super Bowl Advertisers Can’t Afford To

Gillette’s recent “The Best A Man Can Be” ad has caused a lot of controversy.  Most people seem to be relying on their own personal opinions and preferences to criticize (or praise) the effort. But I thought it would be more helpful to examine the ad from an advertising strategy perspective and try to identify […]

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