Many start-ups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). […]
start-up branding
A couple of weeks ago I started a blog post series on how to scale-up your brand. Today I’m going to discuss five critical dimensions of brand power. These dimensions indicate the strength of your brand to establish and maintain competitive advantage, command a price premium, and win customers’ loyalty. They provide a simple way […]