Many start-ups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). […]
start-up brand strategy
06.16.14
Minimum Viable Brand
Recently I had the privilege of speaking to the community at NestGSV, a co-working space and incubator for tech start-ups in Redwood City. I shared with the founders and leaders of start-ups in residence there several of the brand-building principles from my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from […]