Yesterday, Starbucks launched its new Oprah Chai Tea. More than just your typical celebrity endorsement, the collaboration is a significant move for both brands, Starbucks and Oprah. […]
brand leadership expert | speaker | author
Starbucks chai tea strategy
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.