My new Harvard Business Review post, What Shake Shack Knows About Growth that McDonald’s Has Forgotten, explains that if your single focus is not grounded in your brand identity, your business will not likely experience sustainable growth. It’s a bold argument, I know, and I’m sure strong cases against it can be made — but in my […]
Shake Shack vs. McDonald’s
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.