In 2017, are you looking to grow significantly? Expand your scope? Hit a new milestone? If you’re a small- or mid-sized business that’s planning to grow into a larger enterprise — or maybe you run a later-stage start-up that’s headed toward a Series C or even an IPO — you need a solid strategic brand […]
This installment in my blog post series on how to scale-up your brand introduces two brand tools. Use them in your process of developing or refining the strategic platform of your brand. They will help you identify and clearly articulate your brand purpose, values, and attributes. […]
Breaking up may be the hardest thing to do in relationships,* but scaling up may be the hardest thing to do in business. Something like nine out of 10 start-ups fail. If you want to be among the few that survive and thrive, your brand can serve as a compass and guide as you navigate […]