brand-as-business bit: The news that emerged a few weeks ago about Apple getting approval from the U.S. Patent & Trademark Office for aspects of its store design got me thinking. On the one hand the application seemed somewhat excessive — that a single brand could lay claim to a glass storefront and oblong tables with stools […]
brand leadership expert | speaker | author
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.