brand-as-business bit:  Phil Rosenthal‘s analysis of Eastman Kodak’s failure in yesterday’s Chicago Tribune is quite insightful — particularly in its juxtaposition of Kodak and R. R. Donnelley & Sons Co., the commercial printing company that’s been shedding its legacy and reinventing itself.  Most telling is the quote from Donnelley’s CEO and President Thomas J. Quinlan: […]