(Last week’s Women’s Foodservice Forum Executive Summit featured execellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: Kellogg Associate Professor Tanya Menon taught us how to get people motivated about the things we want to […]

Renown brand author, speaker, and advisor Martin Lindstrom joins me today to talk about the ways marketers manipulate customers and what we should do about it. The topic is the subject of Martin’s latest book, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.  From the reports on secret data-mining to […]