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Denise Lee Yohn
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Contact Denise at (917) 446-9325
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online retail customer experience

design your brand touchpoints
06.28.16

Design Your Brand Touchpoints

A brand touchpoint is any way a person in the marketplace interacts with your brand — so practically every brand has hundreds of touchpoints and each plays a role in shaping brand perceptions. So we must consider brand touchpoint design and management critical to building a strong, valuable brand. This month’s roundup of content I’ve read covers […]

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