the book:  Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains:  Jeremiah Gardner and Brant Cooper help startups get started.  This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur.   They share […]

Recently I had the privilege of speaking to the community at NestGSV, a co-working space and incubator for tech start-ups in Redwood City.  I shared with the founders and leaders of start-ups in residence there several of the brand-building principles from my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from […]