(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) – the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics […]
brand leadership expert | speaker | author
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
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