It’s no surprise that the company behind the much-praised Aeron chair – Herman Miller – would embrace a compelling design ethos. The exquisitely-designed chair is featured in the Museum of Modern Art’s permanent collection, after all. And yet, I was captivated by a recent presentation by the company’s director of insight and exploration, Gretchen Gscheidle. […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.