lean brand book

the book:  Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains:  Jeremiah Gardner and Brant Cooper help startups get started.  This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur.   They share […]


Pivoting can be a start-up’s smartest move or the last nail in its coffin.  For every Twitter (which started as a podcast subscription network before its founders realized that iTunes would quickly overtake them, so they turned their attention to microblogging), there’s a Color (a photo-sharing cellphone application whose founders tried unsuccessfully to pivot into […]

denise lee yohn at nestgsv

Recently I had the privilege of speaking to the community at NestGSV, a co-working space and incubator for tech start-ups in Redwood City.  I shared with the founders and leaders of start-ups in residence there several of the brand-building principles from my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from […]