Many start-ups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB). […]
minimum viable brand
the book: Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains: Jeremiah Gardner and Brant Cooper help startups get started. This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur. They share […]
Pivoting can be a start-up’s smartest move or the last nail in its coffin. For every Twitter (which started as a podcast subscription network before its founders realized that iTunes would quickly overtake them, so they turned their attention to microblogging), there’s a Color (a photo-sharing cellphone application whose founders tried unsuccessfully to pivot into […]
06.16.14
Minimum Viable Brand
Recently I had the privilege of speaking to the community at NestGSV, a co-working space and incubator for tech start-ups in Redwood City. I shared with the founders and leaders of start-ups in residence there several of the brand-building principles from my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from […]