Rolling right along in the series of posters of brand-building principles from my new book, What Great Brands Do, we have: Great brands don’t chase customers; they attract people to them. Great brands know that if you stand for something clearly, some people will love you and some will hate you, but the ones that love you will […]
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.