Phil-Kotler-Value-Based-Mar

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance […]

favorite brand books

In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources.  Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books. […]