As 2019 begins, it’s time to reclaim marketing as a key driver of business.  Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.” Clearly most business leaders embrace innovation as the lifeblood of their […]

Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place – one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails. […]