Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
  • Home
  • Speaking
    • Overview
    • Topics — Leadership Keynote Speaker
    • Experience
    • Videos
    • Virtual
  • Consulting
    • Overview
    • Approach
    • Services
    • Clients & Results
  • Books
    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
  • Blog
  • About
  • Press
  • Resources
    • To Read
    • To Watch
    • To Engage
    • Highlights
  • Contact

Marissa Mayer failure

(Credit: http://engagethecrowd.com/)
02.25.16

Yahoo’s Brand Mistakes vs. Google’s Brand Mastery

When the folks at Knowledge@Wharton, the publishing arm of University of Pennsylvania’s Wharton School of Business, asked me to contribute an opinion piece, I was thrilled.  The editor provided only two general guidelines for the piece:  1.  it should be tied to a brand in the news; and 2.  it should convey an opinion (not just […]

Share
Tweet
Share

Return to Blog Home

Categories

  • Organizational Culture
  • FUSION
  • Employee Engagement
  • Brands To Watch
  • Administrative

Best Bites

  • The New Employee Experience Mandate
  • Brands To Watch In 2020
  • FUSION Is Here
  • 9 Different Types of Brands
  • A New Scale-Up Your Brand Workbook to Solve the Problems of Scaling Companies

Newsletter

Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership.

Connect


Contact Denise at or (917)446-9325

  • Home
  • Speaking
    • Overview
    • Topics — Leadership Keynote Speaker
    • Experience
    • Videos
    • Virtual
  • Consulting
    • Overview
    • Approach
    • Services
    • Clients & Results
  • Books
    • FUSION
    • What Great Brands Do
    • Extraordinary Experiences
    • Scale Up Workbook
  • Blog
  • About
  • Press
  • Resources
    • To Read
    • To Watch
    • To Engage
    • Highlights
  • Contact
  • Site Map
  • Privacy Policy

© Copyright 2023 Denise Lee Yohn.

Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below.  You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.

  • I will never sell or share your information with anyone.

Get started building a great brand today.

  • I will never sell or share your information with anyone.