My most recent Harvard Business Review piece discusses retail industry trends, specifically big brands and other progressive retailers like Whole Foods, Starbucks and Lululemon Athletica who are increasingly shedding their national standards and conventions to achieve a more local brand image. Given the successes reported by these pioneering retailers, it’s likely we’ll see even more companies moving in this […]

(Check out my latest Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically. […]