My most recent Harvard Business Review piece discusses retail industry trends, specifically big brands and other progressive retailers like Whole Foods, Starbucks and Lululemon Athletica who are increasingly shedding their national standards and conventions to achieve a more local brand image. Given the successes reported by these pioneering retailers, it’s likely we’ll see even more companies moving in this […]

Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month.  But there’s also been a flurry of new brand-building content going around.  Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building — a slide show of what Walter Isaacson’s […]