brand-as-business bit: What did the most successful food and beverage consumer packaged goods brands introduced in 2011 have in common? According to the New Product Pacesetters Top 10 Food and Beverage Brands report, they were all brand extensions like M&M’S Pretzel and Kellogg’s Special K Cracker Chips. But not all brand extensions are as impactful. In fact, the brand extension […]
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